10 Benefits Of Blogging
As I have always noticed many people still think, people who own a professional blog for business purpose are bloggers, but that isn’t true, then who are bloggers?
If you post something on Facebook and receive comments or feedbacks then you are a blogger
People who Tweet( which allows up to 280 characters ) then you are considered as a Microblogger
If you upload a video in youtube, where people can subscribe and comment, then you are a video blogger(vlogging)
You need not have a certificate or a degree and wait for 20 long years before you become famous or visible to the world.
It is an era where self-publishing ( blogger) and self-marketing (social media) has evolved by breaking down huge barriers to showcase an invisible expert to the world, who previously would have been hidden from the world.
A blog is an online diary/journal that is being updated regularly and is located on a website or a webpage. The blog is usually maintained by a single person or a small group, but these days even corporate blogs exist.
The main purpose of the blog is for personal use, sharing information and engaging with a group of people.
Content of the blog can be of any format like text, video, audio, pictures, animations, gifs etc
There are various types of blog posts like list, how to, FAQ,case study, solution, guide, definition, interview, story blog etc
Facts:Blog post appear in reverse chronological order(newest content appear first)
Now without further ado, we will get into the topic benefits of blogging.
10 Benefits Of Blogging
1.Become an authority or subject matter expert in your field
How to become a subject matter expert?
Every blog you write should solve problems
Publish blogs that are accurate, timely, informative and that provide relevant and valuable content.
Eventually, your blog will get the attention of the industry insiders and earn you recognition as an authoritative source and leader
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Note; consistently share knowledge with your customers about industry and other relevant interested areas
Anyone can start a blog, but as you write more posts to share your knowledge and expertize, you will change from just another blog into a blog that provides value and expert information.overtime you can become a ‘go to’ resource for helpful informative content.
Note: Build trust with customers before trying to sell them your product or service
Create a company brand, share pieces of information of what staff members are up to, share industry knowledge and build some credibility.
Becoming a leader in the industry helps in lead generation and increases conversion rate(ie converting potential customers into ready to buy customers)
Become an Influencer
Many people make a living by becoming a social influencer.
Influencers is a one who has the knowledge, authority and experience to affect purchasing decisions on a mega scale.
Influencers recommendations should lead to skyrocketing sales.
Note: New businesses with no large impact initially, can approach an influencer to promote their brands as influencers already have 100’s of followers. In turn, influencers can earn a hefty amount.
Benefits of influencers are they can inspire and help others, learn a lot, get free swag and lots of opportunities.
2.Refine your writing skills and you can learn new concepts
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The more you blog, the more you write, the better writer you become.
Hone your writing skills by paying attention to word choice, sentence structure, the tone used and writing copy.
You can even get feedback from readers to help you become a better writer.
Professional bloggers write a blog on a consistent and regular basis.
Note; Art of communication is learned through consistent practice.
To write you have to read and research a lot. There is a direct bonus from this activity, you will learn a lot about different concepts and become a master researcher.
3.Build network in your niche
Starting a blog is the best way to expand your network.
Blogging is a community-based activity, networking is one of the major reasons why people engage in it.
Building relationships or networking will always facilitate your blog’s growth.
Once you get noticed in your industry you can connect and meet with like-minded people who love your field as much as you do.
Building network will help you strengthen business connects, advance your career, get fresh ideas, give career advice and support, you will gain a different perspective when you talk to them and get answers to every question.
Facts: Articles with images get 94 % more views
4.Get Exposure and visibility
Many business owners still don’t want to spend money on advertising and promotion of their product or service.
Then, how do they create business awareness without spending money on promoting?
The answer to this question is blogging
Blogs with relevant and high-quality content posted regularly can provide you with exposure and visibility.
Example; Tesla company does not spend much on promoting. Instead, they write blogs and articles to spread awareness of the new product and features.
5.Earn money through blogging
Do you want to make money? Of course yes, everyone wants to make money.
You need to have a self-hosted blog to make money.
Next question which might pop up in your head is, how to start a blog? Can anyone create it?
There are plenty of blogging platform services which facilitates humans to create a blog without the help of professionals in an easy way.
How to make money by blogging?
Many ways in which you can make money.by blogging Affiliate Marketing, Google Adsense, sell banner ad space, write a paid review, freelancing, consulting, sell products online, build and sell traffic generating sites etc.
6.SEO will be improved
Search Engine Optimization Is the process of increasing natural and organic traffic to your website or webpage from major search engines like Google, Yahoo, Bing etc.
Ultimately search engines around the world want to deliver results that are helpful and relevant to their users.
When you write an in-depth valuable article or a blog around a topic, search engines will notice that content and help your business to rank above your competitors in the search engine result page. Which in turn helps you get more traffic to your website and there will be an increase in conversion rate.
7.Express yourself and share your passion and knowledge
Blogging is the best way to voice your ideas, thoughts, feelings, passion and knowledge.
You can choose to write about anything like travel, cooking, politics, photography, lifestyle, food, sports etc
Blogging gives opportunities to connect and network with like-minded people around the world who have the same passion as you do.
If you are passionate about teaching, then you can start a blog to educate others who are interested in your field of expertize.
Facts: 7 million people blog on blogging sites.
Make a difference
You can write a blog which supports a particular social cause and helps create awareness among people.
Blogs related to politics, save trees, environment, problems faced in the society, solutions for the problems, preventive measures, how to improve etc.
8.Get more customers, build a relationship with existing and new customer
Customer engagement is an important element of online marketing and branding.
Blogs with high quality and relevant content posted on a regular basis can increase the traffic to your site and produces quality leads.
When you publish an in-depth blog that helps customer solve problems, then they will trust you and respect you as an expert in your industry.
Note: Build trust with the audience.
Blogging helps to connect with existing and new customers in a more conversational way.
How to build a relationship with customers?
With comment sections in the blog, you can get the response to your post, and you can respond to them. This helps in building trust and relationship.
Ask questions to gain valuable insights into what your customers might look for.
9.Connect people to your brand
Blogging is one of the best ways to connect people to your brand.
How can a blog help business in connecting people to your brand?
The best branding campaigns are rooted in great storytelling. To connect people to your brand emotionally by telling an amazing story in your blog.
Brand awareness should show a personal side of your business that customers won’t see through an outbound marketing campaign.
Speak to your target audience directly, that means each and every customer should feel as if you as a brand is talking to an individual than seem like talking to the masses. Tone with which we communicate should give a personal touch.
Ask the right questions to make the customers think.
Don’t fake it.
Make sure every blog post is flawless.
Remove barriers make it easy for people to do what you want them to do.
Make sure great unique, valuable insights that can only come from you and not your competitors.
These are some of the ways in which you can connect your brand to the people emotionally.
Facts: 94% of people who share posts with others because they think it might be helpful to others
10.Create opportunities for sharing
People who find your blog post interesting, inspiring and think it could solve problems can share the link of the post to others.
By sharing links potential traffic increases and creates exponential market growth.
Many sharing platforms are available.
We can share it via tweet, blogs, mail etc
Sharing is best for free marketing and further validate you as a credible business.
Facts: 12 million people blog via social networking sites
These are some of the benefits of blogging.
We will end this with a small inspiring story of a famous personality, who got benefited by video blogging.
Any guesses? Alright we will see
how Justin Beiber got wealthy and famous, he would stay with his mother when he was 12 years old and sing in small clubs or small gatherings. His mother used to record videos when he sang and upload it in youtube. Those videos became viral and his audience base grew. Many great singers and music album producers noticed it and he was given chance at a higher level and rest is history.
This is one of the best examples of what a blog can do at its highest level if you can provide high quality and relevant content on a regular basis.
